Media Strategy, Planning and Buying Services
- Client
- Ireland based organization looking for expert vendor for media strategy, planning and buying services.
- RFP Number
- MRB-56839
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer seeks a qualified Ireland-based organization to provide media strategy, planning, and buying services supporting its Central Marketing Team's objectives. The successful tenderer must deliver strategic, evidence-based media planning, buying, campaign management, optimization, measurement, and reporting across traditional, digital, mobile, social media, and emerging communications channels. Scope requirements include developing integrated media and channel strategies, analyzing target audiences, delivering market intelligence, negotiating and managing paid media investments, and maintaining financial control processes. The vendor will perform all work offsite. The buyer accepts digital responses via email or online and requests proposals to address the budget. Interested bidders must submit all questions no later than September 28, 2026. Eligibility restricts participation exclusively to Ireland organizations.
Key solicitation details
AI-extracted from 1_ITT for Media Buying 26.08.26 Final.docx. Confirm against the original documents before bidding.
University College Dublin is issuing an open procedure competition to establish a single-party framework agreement for media strategy, planning, and buying services. The contract supports UCD Central and UCD Smurfit School marketing objectives across traditional, digital, mobile, and social media channels. Interested economic operators are eligible to tender under the specified criteria.
- Issued by
- University College Dublin
- Issue Date
- 26/08/2026
- Closing Date and Time for Receipt of Queries
- 28th September, 2026 at 17:00 hrs
- Closing Date and Time for Receipt of Tenders
- 5th October, 2026 at `12 noon
- How to submit
- Digitally via Email or Online
- Submission details
- Published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie).
- Contract term
- Maximum potential duration of agreement: four years
- Place of performance
- Offsite
- Insurance and bonding
- The Framework Operator is required to maintain, as a minimum, the forms of insurance set out in Schedule 3.
Scope of work
- Strategic media planning, media buying, and campaign optimisation services
- Development of integrated media strategies across traditional, digital, mobile, and social media
- Identification, segmentation, and analysis of target audiences
- Development of channel strategies and media investment recommendations
- Planning, negotiation, buying, and management of media across paid media channels
- Provision of audience insight, market intelligence, and media consumption analysis
- Campaign management, optimisation, reporting, and financial control processes
- Proactive advice on emerging media opportunities, audience behaviours, and technologies
Documents to include with the bid
- Completed pricing schedule – Appendix 2
- Completed and signed Form of Tender – Appendix 3
- Completed European Single Procurement Document – Appendix 4
- All information required under each Award Criterion – Section 6
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
Personalized fit score
Sign up free to see how well this opportunity fits your company — based on your saved profile.
Sign up to see your fit score