Marketing, Communications and Public Relations Services

The university requires a vendor to provide marketing, communications, and public relations services to develop, implement, and evaluate integrated strategies. The scope includes developing communications strategies, providing strategic messaging, supporting institutional initiatives, and identifying trends and reputational considerations. Additionally, the vendor must execute proactive public relations and media relations, pitch stories, monitor media, and report earned media. The selected vendor will also develop strategic media plans, manage digital and traditional advertising campaigns, recommend audience targeting and budget allocations, and optimize campaign performance. The buyer limits eligibility to onshore, USA organizations only, and the vendor will perform all work offsite. The buyer seeks proposals to determine the budget. Interested bidders must submit all questions no later than September 18, 2026.