Tourism Representation Service

The buyer seeks a US-based vendor to provide tourism representation services in Canada for travel and tourism promotion activities. The selected vendor must handle in-market management of partner marketing promotions, including selecting tour operators for partnerships, defining clear objectives, submitting trade partnership marketing proposals to I LOVE NY, and ensuring compliance with brand guidelines. Additionally, the vendor must execute consumer marketing in Canada through paid digital and print consumer advertising based on market data and generate consumer-facing earned media and public relations via story pitching and tours. The vendor must also deliver broader marketing, sales, public policy, and industry support activities. These tasks include managing paid, earned, owned, and social media, direct marketing, live event activations, travel trade marketing, tour operator support, public policy projects, funding management, and industry education programs. The vendor performs all work offsite at its own office premises. The buyer seeks proposals to establish the budget. Vendors must submit all questions no later than September 25, 2026.