Brand Discovery and Strategic Messaging Initiative Services

The College seeks a vendor to provide brand discovery and strategic messaging initiative services. The selected contractor must lead a research-based brand discovery process, execute approved activities detailed in a Discovery & Engagement Plan, and analyze institutional positioning, messaging approaches, and visual identity systems. To inform the work, the contractor may utilize the College's Strategic Plan, economic impact studies, campaign feasibility research, and enrollment data. The buyer requires a comprehensive final report detailing research findings, strategic recommendations, and messaging guidance. Requested deliverables include an institutional value proposition, brand attributes, a positioning statement, a brand narrative, a messaging hierarchy, an audience messaging matrix, and messaging priorities. Only onshore USA organizations are eligible for this opportunity. The contractor will perform all work offsite. Interested bidders must submit proposals online or via email, and the buyer requests pricing proposals. Vendors must submit all questions by September 21, 2026.