Integrated Media Planning and Buying Services

The buyer requires comprehensive, end-to-end integrated media planning and buying services to support provincial communications, public engagement, and advertising initiatives. The selected contractor will develop multi-channel strategies, execute media buying across digital and traditional channels, handle campaign implementation, and manage ongoing monitoring, optimization, and real-time adjustments. Additional responsibilities include strategic audience targeting, financial administration of media expenditures, coordination with stakeholders and suppliers, and the provision of media analytics and advisory services. Only Canadian organizations operating onshore are eligible to submit proposals for this opportunity. The buyer seeks proposals to establish a contract for a three-year period. Contractors may perform the required work either onsite or offsite. Prospective bidders must submit all questions regarding the solicitation no later than October 11, 2026.