Product Positioning Strategy Service

The government authority located in city seeks a vendor to provide a product positioning strategy service grounded in human-centered design principles. The buyer requires the selected vendor to develop a regional product positioning strategy, a country adaptation framework, and supporting positioning resources. To complete this work, the vendor must conduct a landscape assessment and generate human-centered insights, delivering a flexible framework that adapts to individual contexts with limited additional contextualization. Vendors may perform the work onsite or offsite. Only onshore United States organizations are eligible to participate in this opportunity. The buyer is currently looking for proposals and has not provided a specific budget amount. Potential bidders must submit all questions regarding this opportunity no later than September 11, 2026.