Rebrand Service

The City of Summerside seeks qualified creative agencies to lead a comprehensive rebranding initiative. The buyer requires a new city logo, a visual identity system, brand guidelines, communication templates, input on a new city slogan, and consultation and workshops with staff and stakeholders. The project includes recommendations for rolling out the brand across digital platforms, print materials, stationery, fleet, equipment, facilities, signage, apparel, and other city assets offsite, with final deliverables due by March 1, 2027. Only Canadian organizations are eligible to bid. Proponents must submit one electronic PDF copy of their proposal digitally via email or online to Daniel Cudmore by October 16, 2026, at 13:59:59 ADT, and submit any questions via email before this same deadline. The City evaluates proposals out of 100 possible points based on team experience (20 points), firm previous experience (20 points), fees and expenses (20 points), methodology and approach (15 points), project schedule and flexibility (15 points), and overall quality of proposal (10 points). Proposed fees represent the maximum amount payable in Canadian dollars including taxes, though the listing notes the city is looking for proposals regarding the specific budget amount.