Creative Campaign Strategy and Concept Service
- Client
- Missouri
- RFP Number
- MRB-57725
- Posted
- 10/3/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe City of Rochester, Minnesota needs a creative marketing partner to develop a creative campaign strategy and concept for the Link Bus Rapid Transit system. The requested scope includes reviewing existing branding and project materials, facilitating discovery, establishing an overarching creative strategy, developing potential campaign language and messaging, and setting visual and verbal creative direction. Performance of the work will be offsite. Eligibility is restricted to onshore USA organizations. Responses are due by 11:59 p.m. on October 21, 2026, and applicants can submit them digitally via email to Jenna Bowman or online. Questions must be submitted via email to [email protected] by October 16, 2026. Proposals are evaluated primarily on the experience and capabilities of the proposed team. Applicants must submit an anticipated fee or fee range, relevant experience, contact information for two client references, approach and anticipated deliverables, and required compliance forms documenting compliance or Good Faith Efforts toward a 19.51% Targeted Business participation goal.
Key solicitation details
AI-extracted from rfq_link_10_2.pdf. Confirm against the original documents before bidding.
The City of Rochester is seeking a creative marketing partner to develop a creative campaign strategy and concept for the Link Bus Rapid Transit system. The engagement focuses on campaign development leading up to the anticipated launch in August 2027. Onshore USA organizations are eligible.
- Issued by
- City of Rochester, MN
- Issue Date
- October 2, 2026
- Questions due
- 10/16
- Responses Due
- 11:59 p.m. on October 21, 2026
- Interviews (if selected)
- 10/28, 10/29 or 10/30
- Anticipated selection date
- November 4, 2026
- How to submit
- Electronic via email
- Submission details
- Submit qualifications electronically to Jenna Bowman at [email protected]. Limit responses to approximately 6-8 pages, excluding work samples.
- Place of performance
- Performance of the work will be offsite.
How proposals are evaluated
| Quality and relevance of previous creative work | |
| Demonstrated strength in creative strategy and conceptual development | |
| Understanding of the Link opportunity and its varied audiences | |
| Proposed approach to collaboration and campaign development | |
| Experience and capabilities of the proposed team | |
| Ability to create a flexible, sustainable creative platform |
Scope of work
- Review existing Link branding, research, and marketing/public education framework
- Facilitate discovery with City staff and key project partners
- Recommend overarching creative strategy and positioning
- Develop central creative concept or campaign platform
- Develop campaign language, messaging, calls to action, and thematic elements
- Establish visual and verbal creative direction complementing existing Link identity
- Develop practical creative framework or playbook with guardrails for long-term use
- Provide implementation recommendations for translating creative platform into phased campaign through August 2027
Minimum qualifications
- Demonstrate strong conceptual and strategic thinking
- Portfolio of polished, creative and memorable work
- Examples where a creative idea simplified a complex message or influenced behavior
- Ability to extend central campaign idea across multiple platforms and audiences
- Comfortable collaborating with public-sector organization and community partners
- Ability to balance creativity with accessibility, inclusiveness and practical public information
Documents to include with the bid
- About Your Firm section
- Up to three relevant experience examples
- Perspective on the opportunity
- Project team identification and roles
- Approach and anticipated deliverables description
- Anticipated investment details (fee or fee range)
- Contact information for two client references
- Targeted Business participation compliance forms or Good Faith Efforts waiver request
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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