Geolocation and Mobile Marketing Services
- Client
- Michigan
- RFP Number
- MRB-57805
- Posted
- 10/7/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe City of Lansing requests proposal statements for solicitation RFP/27/050 to provide geolocation and mobile digital marketing services for the City Clerk Department. The selected vendor must deliver geolocation targeting to individuals in large apartment complexes, provide mobile advertising identifiers, and promote city-created digital advertisements on Meta, Google ads, and YouTube. Additional scope includes informing voters about voter registration, early voting, and election day voting deadlines, requirements, and locations using various image and video formats, while navigating social media election ad requirements to prevent delays. Eligibility is limited to onshore US organizations performing work offsite. Respondents must submit one unbound original copy without staples in a sealed envelope to the City of Lansing Purchasing Office or submit digitally through the MITN system by 2:00 PM local time on October 13, 2026. Proposals must include a completed "Proposal and Award" page and a separate, sealed cost proposal detailing task-by-task costs, hourly rates, and staff-hour distributions. Written questions must arrive at least seven City business days before the proposal due date, and submitted pricing must remain effective for 90 days following the opening.
Key solicitation details
AI-extracted from 050 GEOLOCATION _ MOBILE MARKETING.pdf. Confirm against the original documents before bidding.
The City of Lansing City Clerk Department is requesting proposals from digital marketing firms for geolocation and mobile digital marketing services. The contract covers targeted digital advertising to inform voters of registration, early voting, and Election Day voting deadlines, requirements, and locations.
- Issued by
- City of Lansing Purchasing Office
- Proposals due
- 2:00 PM local time in effect Oct.13, 2026
- Questions due
- no later than seven (7) City business days prior to the due date of the RFP
- Campaign start date
- October 16
- Campaign end date
- Nov 3
- How to submit
- Electronic via MITN or sealed hard copy
- Submission details
- Submit electronically via www.mitn.info or submit one copy (one original unbound, no staples) in a sealed envelope marked RFP/27/050 Geolocation & Marketing Services to Purchasing Office, City of Lansing, 124 W. Michigan Ave. 3rd Floor, Lansing MI 48933. Cost proposal must be submitted in a separate sealed envelope or via MITN.
- Place of performance
- Lansing, Michigan (Work performance offsite)
- Insurance and bonding
- Personal Liability and Property Damage coverage not less than $1,000,000 naming the City of Lansing as additionally insured with 20-day Notice of Cancellation; Worker's Compensation Insurance; Automobile Liability with residual liability limit of at least $1,000,000; Professional Liability Insurance of not less than $1,000,000 per occurrence.
How proposals are evaluated
| EXPERIENCE | 25% |
| UNDERSTANDING OF THE PROBLEM | 30% |
| METHOD OF APPROACH | 35% |
| ACCESSIBILITY | 10% |
Scope of work
- Geolocating targeting to individuals in the largest apartment complexes within the City of Lansing
- Mobile Advertising Identifiers for individuals residing within the City of Lansing border
- Promote digital advertisement created by the City Clerk's Office on Meta, Google ads, and YouTube platforms
- Promote content on an extremely tight timeline starting October 16 through November 3
- Customer service to assist the Clerk's Office with image and video formats to inform voters on voting information
- Provide navigation experience for social media platform requirements for election-related advertisements
Minimum qualifications
- Extensive experience in navigation of social media platform requirements for election-related advertisements
Documents to include with the bid
- Proposal and Award page
- Business Organization description
- Summary of firm and staff experience
- Understanding of the Problem statement
- Method of Approach
- Project Staff Description and resumes
- Authorized Negotiations contact information
- Figure 1 Summary of Staff-Hour Distribution
- Cost Proposal
- Non-collusion affidavit
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
Personalized fit score
Sign up free to see how well this opportunity fits your company — based on your saved profile.
Sign up to see your fit score