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Geolocation and Mobile Marketing Services

MichiganMichigan, USADue Tuesday, October 13, 2026
Client
Michigan
RFP Number
MRB-57805
Posted
10/7/2026
Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
—
Set-aside
—
Contact
—

Description

AI Generated

The City of Lansing requests proposal statements for solicitation RFP/27/050 to provide geolocation and mobile digital marketing services for the City Clerk Department. The selected vendor must deliver geolocation targeting to individuals in large apartment complexes, provide mobile advertising identifiers, and promote city-created digital advertisements on Meta, Google ads, and YouTube. Additional scope includes informing voters about voter registration, early voting, and election day voting deadlines, requirements, and locations using various image and video formats, while navigating social media election ad requirements to prevent delays. Eligibility is limited to onshore US organizations performing work offsite. Respondents must submit one unbound original copy without staples in a sealed envelope to the City of Lansing Purchasing Office or submit digitally through the MITN system by 2:00 PM local time on October 13, 2026. Proposals must include a completed "Proposal and Award" page and a separate, sealed cost proposal detailing task-by-task costs, hourly rates, and staff-hour distributions. Written questions must arrive at least seven City business days before the proposal due date, and submitted pricing must remain effective for 90 days following the opening.

Key solicitation details

AI-extracted from 050 GEOLOCATION _ MOBILE MARKETING.pdf. Confirm against the original documents before bidding.

The City of Lansing City Clerk Department is requesting proposals from digital marketing firms for geolocation and mobile digital marketing services. The contract covers targeted digital advertising to inform voters of registration, early voting, and Election Day voting deadlines, requirements, and locations.

Issued by
City of Lansing Purchasing Office
Proposals due
2:00 PM local time in effect Oct.13, 2026
Questions due
no later than seven (7) City business days prior to the due date of the RFP
Campaign start date
October 16
Campaign end date
Nov 3
How to submit
Electronic via MITN or sealed hard copy
Submission details
Submit electronically via www.mitn.info or submit one copy (one original unbound, no staples) in a sealed envelope marked RFP/27/050 Geolocation & Marketing Services to Purchasing Office, City of Lansing, 124 W. Michigan Ave. 3rd Floor, Lansing MI 48933. Cost proposal must be submitted in a separate sealed envelope or via MITN.
Place of performance
Lansing, Michigan (Work performance offsite)
Insurance and bonding
Personal Liability and Property Damage coverage not less than $1,000,000 naming the City of Lansing as additionally insured with 20-day Notice of Cancellation; Worker's Compensation Insurance; Automobile Liability with residual liability limit of at least $1,000,000; Professional Liability Insurance of not less than $1,000,000 per occurrence.

How proposals are evaluated

EXPERIENCE25%
UNDERSTANDING OF THE PROBLEM30%
METHOD OF APPROACH35%
ACCESSIBILITY10%

Scope of work

  • Geolocating targeting to individuals in the largest apartment complexes within the City of Lansing
  • Mobile Advertising Identifiers for individuals residing within the City of Lansing border
  • Promote digital advertisement created by the City Clerk's Office on Meta, Google ads, and YouTube platforms
  • Promote content on an extremely tight timeline starting October 16 through November 3
  • Customer service to assist the Clerk's Office with image and video formats to inform voters on voting information
  • Provide navigation experience for social media platform requirements for election-related advertisements

Minimum qualifications

  • Extensive experience in navigation of social media platform requirements for election-related advertisements

Documents to include with the bid

  • Proposal and Award page
  • Business Organization description
  • Summary of firm and staff experience
  • Understanding of the Problem statement
  • Method of Approach
  • Project Staff Description and resumes
  • Authorized Negotiations contact information
  • Figure 1 Summary of Staff-Hour Distribution
  • Cost Proposal
  • Non-collusion affidavit

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

1 available fileDocuments checked

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