FreeFree RFPs on Craxy AI — no subscription required

Ready to bid on this RFP?

Sign up free to generate a complete proposal draft instantly — Craxy AI reads the RFP, drafts every section, and matches your past work.

Add to pipeline

Research and Campaign Strategy Planning Service

California, USADue Thursday, November 5, 2026
Client
—
RFP Number
MRB-57977
Posted
10/15/2026
Category
Marketing and Branding
Budget
Up to 50,000 USD
NAICS
—
Set-aside
—
Contact
—

Description

AI Generated

The buyer requires a vendor to deliver a research and campaign strategy planning service that builds on existing strategy and background materials. The vendor must conduct a focused review of substance use communications evidence, consult four to six experts, and recommend three to five audience-message hypotheses for further testing. Additionally, the scope includes developing a detailed research-to-pilot roadmap, outlining a research sequence, and demonstrating how findings will translate into creative briefs, production, media strategy, deployment, and evaluation across television, streaming, social media, and digital platforms. Eligible applicants are limited to onshore USA organizations, and the work will be performed offsite. Applicants must submit all questions no later than October 26, 2026, and can submit their responses digitally via email or online. The total budget for this opportunity is up to 50,000 USD.

Key solicitation details

AI-extracted from 1792003543928.pdf. Confirm against the original documents before bidding.

The Proof Project is seeking a research and creative strategy partner to develop a strategic roadmap, prioritized audience-message hypotheses, and impact evaluation approach for a campaign to reduce alcohol-related harm. The maximum contract budget is $50,000, inclusive of all fees and expenses.

Issued by
The Proof Project
RFP distributed
Wednesday, October 14, 2026
Questions due
Monday, October 26, 2026, at 5:00 p.m. Pacific Time
Answers to applicant questions shared
Thursday, October 29, 2026
Proposals due
Thursday, November 5, 2026, at 5:00 p.m. Pacific Time
Proposal review
November 6–10, 2026
Finalist discussions
November 12–13, 2026
Target partner selection
Monday, November 16, 2026
Contracting and startup preparation
November 17–20, 2026
Target kickoff
Monday, November 23, 2026
Final presentation
February 8–12, 2027
How to submit
Email
Submission details
Email proposals as a PDF, including appendices, to the designated email address. Narrative must be no more than six pages, minimum 11 point font.
Contract term
November 23, 2026–February 19, 2027
Estimated value
$50,000 maximum
Place of performance
Offsite

How proposals are evaluated

Relevant substance use research and communications experience
Research and evaluation credibility
Practical understanding of campaign development and deployment
Ability to integrate disciplines
Quality, feasibility, proposed team involvement, and overall value for fee

Scope of work

  • Refine outcome measures and primary consumption measures
  • Identify 5 to 10 highest-priority intermediate measures
  • Conduct a review of relevant existing evidence and expert consultations
  • Develop and prioritize audience-message hypotheses and recommend three to five for testing
  • Produce a prioritization brief and hypothesis matrix
  • Develop a research sequence and campaign deployment strategy
  • Formulate an Alcohol Insights Tool integration and pilot evaluation plan
  • Create an integrated research strategy and implementation roadmap

Minimum qualifications

  • Demonstrated experience in substance use communications and research
  • Direct alcohol experience strongly preferred
  • Strong formative research and evaluation expertise
  • Access to epidemiological expertise for choosing consumption measures
  • Independence from commercial alcohol, tobacco, and cannabis industries

Documents to include with the bid

  • Narrative response to the scope of work (up to 6 pages)
  • Team and capacity description including client reference
  • Work plan
  • Independence and deliverable rights confirmation
  • Detailed budget with explanatory notes
  • Short biography of each key lead (up to 200 words)
  • Up to two relevant work examples

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

1 available fileDocuments checked

Personalized fit score

Sign up free to see how well this opportunity fits your company — based on your saved profile.

Sign up to see your fit score