RFI for Brand and Digital Strategy Refresh Services

The National WIC Association seeks information from vendors on how to structure a research and discovery phase to inform a brand and digital strategy refresh. The buyer requires research activities—such as audience research, stakeholder interviews, brand audits, and web analytics assessments—synthesized into an overarching strategy that is audience-centered, data-informed, and guided by equity, diversity, inclusion, belonging, and accessibility principles. Only onshore United States organizations are eligible to respond, and the performance of the work must take place offsite at the vendor's office premises. Interested vendors must submit their responses of up to six pages via email to [email protected] by 5 PM ET on October 20, 2026. The text notes an allotted project budget of $30,000, and respondents must provide a cost breakdown, recommended approach, deliverables, estimated timeline, and relevant experience.