Cannabis Media Campaign Service

The State of Illinois requires a vendor to develop, implement, and manage a multi-year, state-wide, data-informed communications and public education media campaign for its cannabis programs. The selected vendor must promote the legal cannabis industry, educate consumers on the benefits of legal purchases, highlight the public health and safety risks of illicit markets, assess messaging efficacy using research methods, and distribute content offsite. Only onshore USA organizations are eligible to bid. Applicants must submit questions by October 30, 2026, and may submit proposals digitally via email or online, uploading required quote attachments directly into BidBuy. Proposals are evaluated using Request for Proposal scoring that includes a Commitment to Diversity factor worth 20% of the technical score, which assesses diversity in staffing, policies, spend, time, and subcontracting efforts. Budget proposals are requested, but the solicitation does not state a contract term.