Brand Agency Service

The buyer requires a brand agency to lead the development and launch of a comprehensive institutional brand expression that aligns with its strategic plan and advancement fundraising campaign. The requested scope focuses on institutional messaging, launch planning, foundational visual assets, and a brand expression—including a tagline, brand promise, and brand narrative—that works alongside the existing name, heritage color, and logo. The brand expression must resonate with internal and external audiences, such as prospective and current students, faculty, alumni, donors, and corporate partners, without requiring a complete redesign of the logo, crest, or naming architecture. Only Canadian organizations are eligible to submit proposals for this opportunity. Applicants may perform the work either onsite or offsite, and the buyer is actively seeking budget proposals. Interested vendors must submit all questions no later than October 30, 2026.