Latin America and Caribbean Representation Services

U.S. Dry Bean CouncilMichigan, USADue Saturday, October 31, 2026

Client: U.S. Dry Bean Council
Solicitation No.: —
Posted: 10/21/2026
Category: Marketing and Branding
Budget: Looking for Proposal
NAICS: —
Set-aside: —
Contact: —

Description

AI Generated

The U.S. Department of Agriculture needs a USA-based organization to provide representation services for dry bean export development and marketing across Latin America and the Caribbean. The selected vendor must deliver strategic direction, conduct harvest surveys, handle trade servicing, manage approved subcontractors, address trade policy challenges, and maintain country-specific websites and social media platforms. Only USA-based organizations are eligible to bid on this opportunity, and all work will be performed offsite. Applicants must submit a proposal that includes a specific detailed work plan, indicators for success, an annual global trade team matrix, and their budget.

Key solicitation details

AI-extracted from USDBC FY27 Market Representation RFP - LAC In-Market Representation.pdf. Confirm against the original documents before bidding.

The U.S. Dry Bean Council is requesting proposals from marketing agencies to manage its public relations and market development activities in the Latin America and Caribbean region. The selected agency or agencies will lead export development programs to increase sales and use of U.S. dry beans. Agencies may bid on the full scope of the program or select markets depending on their expertise.

Issued by: U.S. Dry Bean Council
Proposals due: close of business (5 pm EST) on October 31, 2026
Contract start: January 1, 2027
How to submit: email
Submission details: Submit proposals via email to [email protected] with the subject line USDBC Latin America and Caribbean (LAC) FY27 Proposal.
Contract term: January 1, 2027 – December 31, 2027, with renewal options based on satisfactory performance.
Estimated value: $500,000 USD overall budget
Place of performance: Latin America and Caribbean (LAC) region, including Argentina, Bolivia, Brazil, Belize, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Jamaica, Haiti, Honduras, Paraguay, Peru, Surinam, Mexico, Nicaragua, Panama, Uruguay, and Venezuela.
Funding: U.S. Department of Agriculture Foreign Agricultural Service (FAS) Trade Promotion programs

How proposals are evaluated

Best combination of attributes and ability to successfully serve as marketing representative

Scope of work

Provide strategic direction, detailed work plans, and indicators for success
Manage market development programs, activities, and approved subcontractors
Submit monthly market reports detailing activity summaries, trade leads, and media monitoring
Coordinate market visits with key trade members, U.S. Embassy, and ATO staff
Monitor and respond to trade policy challenges and opportunities
Design activities to increase specification and understanding of U.S. dry beans
Develop and maintain country-specific websites and social media platforms
Travel to target markets for trade service, promotion, and intelligence gathering

Minimum qualifications

History of work with agricultural or other food organizations or companies
Experience conducting trade activities like technical training seminars and trade missions
Experience conducting consumer PR activities such as media events and social media campaigns
Knowledge of USDA FAS program regulations

Documents to include with the bid

Proposed agency retainer fee based on an overall budget of $500,000 USD
Creative approach outlining challenges and specific strategies/tactics for dry bean promotion
History of work with agricultural or food organizations or companies
Documentation of trade activity and consumer PR experience
Disclosure of any conflicts of interest

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

1 available fileDocuments checked Oct 21, 2026

Ready to bid on this RFP?