Marketing and Communications Services

TennesseeTennessee, USADue Thursday, October 15, 2026

Client: Tennessee
RFP Number: MRB-56462
Posted: —
Category: Marketing and Branding
Budget: Looking for Proposals
NAICS: —
Set-aside: —
Contact: —

Description

AI Generated

The buyer seeks a USA-based vendor to deliver marketing and communications services, providing strategic marketing and advertising advice through research and planning. The selected agency will facilitate the purchase of out-of-home media—including billboards, signage, and transit—alongside broadcast, digital, web, internet, and mobile platforms. Additionally, the vendor must establish and maintain all digital advertising accounts across search, social, display, programmatic, and connected television platforms. The vendor will also review and manage reports from media outlets to ensure ad delivery as agreed. Eligible bidders must be onshore USA organizations. The vendor will perform all work offsite. Bidders may submit responses digitally via email or online, and the buyer is currently looking for proposals to determine the budget. The provided text contains no specific key dates or evaluation details.

Key solicitation details

AI-extracted from MTSU RFP 8.12.26 217036981.pdf. Confirm against the original documents before bidding.

Middle Tennessee State University is soliciting proposals for marketing and communications services, including strategic planning, research, advertising advice, and media placement. The contractor will manage digital advertising accounts and facilitate the purchase of out-of-home, broadcast, digital, web, internet, and mobile media platforms. Participation is open to onshore USA organizations.

Issued by: Middle Tennessee State University
Technical and Financial Proposals Due: October 15, 2026 at 3:00pm CT
How to submit: Electronic via Email or hand delivered
Submission details: Do not submit via Ionwave. Submit in two separate emails: one containing the Technical Proposal (PDF marked original with original signature) and one containing the Financial Proposal (PDF marked original with original signature and signed Attachment 6.6).
Contract term: Technical Proposal shall be valid for five (5) years, and Financial Proposal shall be valid for at least one (1) year
Place of performance: Offsite
Insurance and bonding: Commercial General Liability; Automobile Liability; Professional Liability (Errors and Omissions) of not less than $1,000,000; Workers' Compensation or self-insured program as required under Tennessee law. Insurers must be authorized by TDCI and rated A-/VII or better by A.M. Best.

How proposals are evaluated

Attachment 6.5, Section A – Mandatory Requirements	Pass/Fail
Attachment 6.5, Section B – Organizational Background and Experience	30 points
Attachment 6.5, Section C – Technical Proposal and Evaluation Guide including Mandatory Public Oral Presentation	50 points
Attachment 6.6, Financial Proposal and Scoring Guide	30 points

Scope of work

Provide strategic marketing and advertising advice and recommendations through research and planning
Facilitate the purchase of out-of-home media including billboards, signage, transit, and emerging technologies
Purchase broadcast, digital, web, internet, and mobile media platforms
Establish and maintain all digital advertising accounts including search, social, display, programmatic, and connected television
Review and manage reports provided by media outlets to ensure ads are delivered as agreed
Assume administration, assignment, or novation of existing active advertising placements
Provide up to ninety days of transition assistance at contract expiration or termination

Minimum qualifications

Must be an onshore USA Organization
Must hold all necessary, applicable business and professional licenses (including TN Board for Licensing Contractors if applicable)
Must be registered with the Tennessee Department of Revenue for sales and use tax collection, if making taxable sales in TN
Must not be a foreign adversary company per Tenn. Code Ann. § 4-56-204(c)

Documents to include with the bid

Proposal Cover and Certification Form
Technical Proposal (Marked Original PDF)
Financial Proposal (Marked Original PDF)
Attachment 6.1 – Minority/Ethnicity Form
Attachment 6.3 – Transmittal and Certification Statement
Attachment 6.5 Section A Mandatory Requirements submittals
Attachment 6.5 Section B Organizational Background & Experience responses and resumes
Attachment 6.5 Section C Technical Proposal responses
Attachment 6.6 Financial Proposal
Copy of current certificate of liability insurance

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

3 available filesDocuments checked Aug 25, 2026