Paid Media Campaign Services

The buyer requires paid media campaign services to educate the public on the risks of impaired driving and to alert citizens to state enforcement efforts. The selected vendor must handle campaign development, creative production of video, audio, digital, and print assets, data-driven targeting, and campaign management. Additionally, the vendor must develop a strategic media plan and execute media buys across digital platforms, broadcast TV and radio, outdoor advertising, and social media. All messaging and materials must meet accessibility standards and comply with federal and state communication guidelines. The buyer limits eligibility to onshore USA organizations and requires offsite work performance. The contract duration is one year, and the buyer requests proposal budgets. Vendors can submit responses digitally by email or online. Key procurement dates are not provided in the source text.