Media Strategy, Planning and Buying Services

The buyer requires a vendor to provide comprehensive media strategy, planning, and buying services. The requested scope includes developing integrated media strategies and plans across traditional, digital, mobile, social media, and emerging channels. The vendor must perform audience identification, segmentation, and market intelligence analysis to inform investment decisions. Additionally, the vendor must handle channel strategy development, budget allocations, media schedule creation, negotiation, buying, and live campaign management to maximize reach, engagement, and performance. The vendor must also provide a detailed media budget breakdown and schedule prior to launching any campaign activity. Eligibility is restricted to onshore entities in Ireland, and the vendor will perform all work offsite. The buyer requires vendors to submit their proposals digitally through email or online, though no specific budget amount is provided. Interested parties must submit all questions regarding this opportunity no later than September 28, 2026.