Media Strategy, Planning and Buying Services
- Client
- Ireland based organization looking for expert vendor for media strategy, planning and buying services.
- RFP Number
- MRB-56889
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposal
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer requires a vendor to provide comprehensive media strategy, planning, and buying services. The requested scope includes developing integrated media strategies and plans across traditional, digital, mobile, social media, and emerging channels. The vendor must perform audience identification, segmentation, and market intelligence analysis to inform investment decisions. Additionally, the vendor must handle channel strategy development, budget allocations, media schedule creation, negotiation, buying, and live campaign management to maximize reach, engagement, and performance. The vendor must also provide a detailed media budget breakdown and schedule prior to launching any campaign activity. Eligibility is restricted to onshore entities in Ireland, and the vendor will perform all work offsite. The buyer requires vendors to submit their proposals digitally through email or online, though no specific budget amount is provided. Interested parties must submit all questions regarding this opportunity no later than September 28, 2026.
Key solicitation details
AI-extracted from 1_ITT for Media Buying 26.08.26 Final.docx. Confirm against the original documents before bidding.
University College Dublin is seeking to establish a single-party framework agreement for media strategy, planning, and buying services across UCD Central and UCD Smurfit School accounts. Services include campaign strategy, target audience analysis, media negotiation, buying, and performance monitoring. Eligibility for this tender is restricted to onshore entities based in Ireland.
- Issued by
- University College Dublin
- Closing Date and Time for Receipt of Queries
- 28th September, 2026 at 17:00 hrs
- Closing Date and Time for Receipt of Tenders
- 5th October, 2026 at `12 noon
- How to submit
- Digital via Email or Online
- Submission details
- Tenders must be submitted digitally via the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) or email.
- Contract term
- Maximum potential duration of agreement: four years
- Place of performance
- Offsite (Ireland)
- Insurance and bonding
- Framework operators must maintain, as a minimum, the forms and levels of insurance set out in Schedule 3.
Scope of work
- Development of integrated media strategies and plans across traditional, digital, mobile, and social media
- Identification, segmentation, and analysis of target audiences
- Development of channel strategies and media investment recommendations
- Planning, negotiation, buying, and management of media across paid channels
- Provision of audience insight, market intelligence, and media consumption analysis
- Development of media schedules, audience targeting strategies, and budget allocations
- Monitoring, optimisation, and ongoing management of live campaigns
- Provision of detailed media budget breakdowns and schedules prior to campaign commencement
Documents to include with the bid
- Completed pricing schedule – Appendix 2
- Completed and signed Form of Tender – Appendix 3
- Completed European Single Procurement Document – Appendix 4
- All information required under each Award Criterion – Section 6
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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