Implement Marketing Campaign Service

New JerseyNew Jersey, USADue Friday, October 16, 2026

Client: New Jersey
RFP Number: MRB-56863
Posted: —
Category: Marketing and Branding
Budget: Looking for Proposals
NAICS: —
Set-aside: —
Contact: —

Description

AI Generated

The buyer seeks a vendor to implement a marketing campaign that builds brand awareness, grows its tourism industry, markets the highlands region as a value-added brand, and establishes benchmarks for measuring success. The requested scope requires developing and launching a visually driven digital awareness campaign with geo-targeted advertising on Instagram, Facebook, TikTok, Google, and other platforms. Additionally, the vendor must create blog and newsletter content, capture original photography and video across all seven counties, and produce a key messaging document and digital handbook. Eligible bidders must be onshore USA organizations. The vendor will perform the work offsite. The buyer is looking for proposals regarding the budget. Bidders may submit responses digitally via email or online, and they must submit all questions no later than September 14, 2026.

Key solicitation details

AI-extracted from marketingRFP.pdf. Confirm against the original documents before bidding.

The New Jersey Highlands Water Protection and Planning Council is soliciting proposals to conceive and implement a marketing campaign to drive tourism and promote sustainable economic development in the region. The project aims to build brand awareness, establish benchmarks for success, and market the New Jersey Highlands brand. Eligible respondents include USA-based organizations with expertise in tourism marketing.

Issued by: New Jersey Highlands Water Protection and Planning Council (Highlands Council)
RFP Issued: August 28, 2026
Question & Answer Cut-off Date: September 14, 2026 at 5:00 p.m.
Submittal Deadline: October 16, 2026 at 5:00 p.m.
How to submit: Electronic via e-mail
Submission details: The complete proposal must be provided electronically via email no later than 5:00 p.m. EST on October 16, 2026. The cost proposal, rate schedule, and budget must be in a separate email attachment.
Contract term: Year 1 base period, with optional Year 2 and Year 3 contract extensions.
Place of performance: Performance of the work will be offsite.
Insurance and bonding: General liability insurance not less than $1 million per occurrence, Automobile liability insurance not less than $1 million per occurrence, Worker's Compensation and Employers Liability Insurance not less than $1,000,000, and Errors and Omissions/Professional Liability Insurance not less than $5,000,000 per claim and aggregate.

Scope of work

Paid media development and geo-targeted placement on digital platforms
Influencer and User Generated Content collaboration and amplification
Blog and newsletter content development and publication
Event-based retargeting leveraging regional or national events
Visual content production including photography and video
Key messaging document and digital handbook development
Media spokesperson training and preparation
Comprehensive media kit development

Minimum qualifications

Onshore (USA Organization Only)
Teams with expertise in tourism marketing

Documents to include with the bid

Statement of Qualifications
Technical Proposal
Cost Proposal, Rate Schedule & Budget
Resumes of qualified professionals
At least three work examples
No less than three references
N.J. Business Registration Certificate
Executive Order 129 Certification forms
IRS Form W-9
Ownership Disclosure Form

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

1 available fileDocuments checked Aug 30, 2026