Website Assessment and Digital Strategy Roadmap Service using CMS

The buyer requires a digital agency partner to conduct a comprehensive website assessment and deliver a strategic digital roadmap using a content management system. This service will inform the next phase of digital transformation to promote strategic enrollment growth. The requested scope includes evaluating web pages, web applications, social media, videos, audio, animations, documents, and other content accessible via web browsers or mobile devices. The buyer expects the vendor to evaluate CMS usability, scalability, and suitability, assess SEO, GEO, and web analytics performance, and execute discovery, research, and audits. The vendor must then develop a roadmap with short, medium, and long-term recommendations for enhancements, CMS platforms, or redesign. Eligible bidders must be USA organizations performing the work offsite. The contract covers a one-year period, and the buyer requests budget proposals. Key dates include a mandatory pre-bid meeting on September 16, 2026, and a final question submission deadline of September 23, 2026.