Website Assessment and Digital Strategy Roadmap Service using CMS

CaliforniaCalifornia, USADue Friday, October 16, 2026

Client: California
RFP Number: WD-16196
Posted: —
Category: Web Design and Development
Budget: Looking for Proposals
NAICS: —
Set-aside: —
Contact: —

Description

AI Generated

The buyer requires a digital agency partner to conduct a comprehensive website assessment and deliver a strategic digital roadmap using a content management system. This service will inform the next phase of digital transformation to promote strategic enrollment growth. The requested scope includes evaluating web pages, web applications, social media, videos, audio, animations, documents, and other content accessible via web browsers or mobile devices. The buyer expects the vendor to evaluate CMS usability, scalability, and suitability, assess SEO, GEO, and web analytics performance, and execute discovery, research, and audits. The vendor must then develop a roadmap with short, medium, and long-term recommendations for enhancements, CMS platforms, or redesign. Eligible bidders must be USA organizations performing the work offsite. The contract covers a one-year period, and the buyer requests budget proposals. Key dates include a mandatory pre-bid meeting on September 16, 2026, and a final question submission deadline of September 23, 2026.

Key solicitation details

AI-extracted from 00000835_Website_Assessment_and_Digital_Strategy_Roadmap.pdf. Confirm against the original documents before bidding.

California State University San Marcos is issuing this RFP for digital agency partners to conduct a comprehensive website assessment and deliver a strategic digital roadmap. The roadmap will inform digital transformation to promote strategic enrollment growth. Eligible bidders include onshore USA organizations.

Issued by: California State University San Marcos (CSUSM)
Solicitation Release Date: September 2, 2026 2:00 PM
Mandatory Pre-Submission Conference: September 16, 2026 2:00 PM
Deadline for Written Questions: September 23, 2026 2:00 PM
Responses to Questions Posted: September 30, 2026 2:00 PM
Submission Deadline: October 16, 2026 2:00 PM
Interviews / Presentations: Week of October 26, 2026 TBD
Notice of Intent to Award: November 10, 2026 TBD
Anticipated Contract Award: November 23, 2026 2:00 PM
How to submit: Electronic via the agency portal
Submission details: Submit proposals through the CSUBUY Solicitation Portal divided into individual numbered PDF sections as specified.
Contract term: Initial term of one (1) year with five (5) one-year optional renewal periods
Place of performance: Offsite
Insurance and bonding: Commercial General Liability, Business Automobile Liability, Workers Compensation ($1,000,000), Cyber Insurance, Professional Liability. Insurers must hold an A.M. Best rating of A:VII or higher.

How proposals are evaluated

Technical Approach / Work Plan	40 points
Qualifications & Experience	25 points
Cost Proposal	20 points
Project Management Plan and Proposed Timeline	10 points
Sustainability	5 points

Scope of work

Comprehensive website assessment
Strategic digital roadmap development
CMS platform implementation and usability evaluation
Search Engine Optimization (SEO) audit
GEO and web analytics performance audit
Discovery and stakeholder alignment
Research, audits, and analysis

Minimum qualifications

Onshore (USA Organization Only)
Insurers licensed by State of California with current A.M. Best rating of A:VII or higher

Documents to include with the bid

Cover Letter
Appendix C, Signed Bidder Declaration Form
Appendix D, Higher Education Community Vendor Assessment
Appendix E, Accessibility Conformance Report (ACR)
Appendix F, Price Proposal Form
Appendix G, Proposal Exception Form
Appendix H, Completed and Signed Minimum Requirements Certification
Appendix I, Certificate of Insurance, Additional Insured

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Document check

Confirm submission instructions and amendments with the issuing agency before responding.

3 available filesDocuments checked Sep 3, 2026