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Community Based Social Marketing Services

County of San Diego Department of Public WorksCalifornia, USADue Friday, October 30, 2026
Client
County of San Diego Department of Public Works
Solicitation No.
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Posted
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Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
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Set-aside
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Contact
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Description

AI Generated

The buyer requires a USA-based contractor to provide offsite community-based social marketing services for a one-year contract period. The selected vendor must design, develop, implement, and evaluate a comprehensive Community-Based Social Marketing campaign to improve stormwater quality using public education, participation, and engagement. Specific duties include evaluating campaign efficacy, implementing and evaluating the existing "Poo Points" program, providing as-needed support for specialized campaigns and market research, and delivering presentations to community groups. Additionally, the contractor must create audio/visual messages and content for the website and social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and X. The contractor must develop a Master Messaging Document on an agency-approved shared platform and monitor social media comments per established protocols. Messages must use plain, nontechnical language to make behavior changes fun, easy, and popular. Bidders must submit all questions by September 21, 2026, and submit proposals digitally via email or online. The buyer is seeking proposals for the budget.

Key solicitation details

AI-extracted from rfq_13180__Community_Based_Social_Marketing_dpc.pdf. Confirm against the original documents before bidding.

The County of San Diego is seeking quotes from firms to provide Community Based Social Marketing Services to improve stormwater quality through public education, public participation, and community engagement. The contract award is reserved for Small-Local Businesses under Board Policy A-87. Work will be performed offsite for an onshore USA organization.

Issued by
County of San Diego Department of Public Works
Questions due
September 21, 2026 prior to 5:00 p.m.
Quotes due
October 30, 2026 prior to 5:00 p.m.
How to submit
Electronic via BuyNet, email, or hard copy
Submission details
Submit electronic quote in PDF format via upload to BuyNet. If unable to submit via BuyNet, submit via email to Contracting Officer or submit CD/DVD or printed quote to Department of Purchasing and Contracting front desk.
Contract term
Initial (base) period of one (1) year, with four (4) one (1)-year option periods, anticipated to begin July 1, 2027.
Set-aside
Small-Local Business Set-Aside
Place of performance
Offsite / San Diego County
Insurance and bonding
Commercial General Liability of no less than $2,000,000 per occurrence; Automobile Liability of no less than $1,000,000 limit; Workers Compensation as required by State of California and Employer Liability Insurance with limits no less than $1,000,000 each accident.
Funding
2 CFR 200

How proposals are evaluated

Technical merit, experience, capacity, history of Offeror compliance, availability, and price
Sustainability and social, human health, environmental, and economic impact
Cultural competency

Scope of work

  • Design, develop, implement, and evaluate a comprehensive Community-Based Social Marketing campaign for stormwater pollution prevention.
  • Implement and evaluate the existing Poo Points program.
  • Create audio/visual messages and content for website and social media platforms.
  • Provide as-needed support for specialized campaigns and market research.
  • Develop a Master Messaging Document on an agency-approved shared document service.
  • Manage campaign social media presence and monitor comments.
  • Provide presentations to community groups and Watershed Protection staff.
  • Submit a Comprehensive Plan for the Watershed Protection campaign during Year 1.

Minimum qualifications

  • Reserved for Small-Local Businesses as defined in Board Policy B-53.
  • USA Organization Only (Onshore).
  • Experience in supporting government Watershed Protection programs.
  • Local knowledge as it pertains to specified programs.
  • Three business references for relevant projects in San Diego County within past five years.

Documents to include with the bid

  • Complete original quote signed with handwritten signature
  • Staffing schedule and staff resumes
  • Three business references
  • Cost/Price exhibit
  • Required Forms from Section D
  • Signed Nondisclosure Indemnification Agreement if submitted with confidential material

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