Food and Drink Visitor Experience Development Services

The buyer seeks a UK-based vendor to deliver food and drink visitor experience development services. The selected contractor must promote and recruit businesses across urban, rural, and coastal areas, and evaluate applications based on visitor appeal, distinctiveness, strategic fit, commercial potential, commitment, and deliverability. The scope requires conducting baseline diagnostics to assess each participant's starting point, barriers, and support needs. The vendor must provide tailored support covering concept refinement, target audience alignment, experience design, customer journeys, marketing, and positioning. Additionally, the contractor must facilitate testing, market readiness, and routes to market through prototypes, trial deliveries, soft launches, and feedback. The buyer restricts eligibility to UK onshore organizations and expects offsite performance. Bidders may submit proposals digitally via email or online, and the buyer requests budget proposals within the submission. All tender questions required submission by September 3, 2026.