Brand Discovery and Strategy Development Service

The agency requires a vendor to provide a brand discovery and strategy development service. The vendor must supply all resources, facilitation, research, analysis, strategic consulting, project management, and documentation necessary to execute the initiative. The requested scope includes developing an understanding of the agency's current brand, stakeholder perceptions, institutional strengths, market position, and differentiation opportunities. Additionally, the vendor must translate research findings into a strategic institutional brand framework, review and validate findings with key stakeholders, refine the proposed strategy, and provide final documentation, implementation guidance, and knowledge transfer. To eligible for this opportunity, the bidder must be a Canadian organization, and all work will be performed offsite. The buyer has not specified a set budget and is looking for proposals. Interested vendors must submit all questions no later than October 2, 2026.