988 Crisis Lifeline Statewide Messaging Campaign Services

The department requires vendor services to execute a 988 crisis lifeline statewide messaging campaign. The buyer needs the selected vendor to increase public understanding, awareness, and access to the 988 Lifeline and its behavioral health crisis support. The vendor must develop a strategy to launch and sustain the campaign for at least five years, alongside high-utility assets delivering immediate, measurable impact that the department can utilize for at least five years. The buyer limits eligibility to United States organizations operating onshore. The chosen vendor will perform all work offsite during a three-year contract period. The department currently seeks proposals to determine the budget and allows bidders to submit their responses digitally through email or online. The provided source text omits specific evaluation criteria and key dates.