Marketing Campaign Management Service
- Client
- Alberta
- RFP Number
- MRB-57690
- Posted
- 10/2/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe City of Medicine Hat requires a marketing agency to execute, optimize, and report on a year-long workforce attraction marketing campaign commencing in January 2027. The selected vendor must deliver a comprehensive campaign that encompasses strategy development, digital and traditional marketing activities, media planning and buying, public relations, and media engagement offsite. Only onshore Canadian organizations are eligible to bid, and the successful proponent must obtain a valid City of Medicine Hat Business License and provide a Certificate of Insurance. Proponents must submit questions by October 14, 2026, and deliver proposals digitally via email or online by October 22, 2026, at 2:00 PM local time. Evaluation includes mandatory health and safety, submission, and technical reviews alongside rated criteria and pricing, with the total project budget fixed at $126,000 CAD excluding GST.
Key solicitation details
AI-extracted from CMH26-115 - RFP Package.pdf. Confirm against the original documents before bidding.
The City of Medicine Hat is inviting qualified marketing agencies to submit proposals for the execution, optimization, and reporting of a year-long workforce attraction marketing campaign commencing January 2027. Funded through the Alberta Northern and Regional Economic Development (NRED) Program, the initiative aims to position Medicine Hat as a destination for skilled professionals, entrepreneurs, remote workers, and investors.
- Issued by
- City of Medicine Hat
- Issue Date of RFP
- October 1, 2026
- Deadline for Questions
- October 14, 2026 4:00 PM local time
- Deadline for Issuing Addenda
- October 19, 2026 4:00 PM local time
- Submission Deadline
- October 22, 2026 2:00 PM local time
- Anticipated Ranking of Proponents
- November 2, 2026
- Anticipated Execution of Agreement
- November 16, 2026
- How to submit
- Digital via Online Bidding System Portal
- Submission details
- Submit one PDF copy online at https://medicinehat.bidsandtenders.ca/Module
- Contract term
- 65 weeks from execution of agreement to final deliverables
- Estimated value
- $126,000 CAD (excluding GST)
- Place of performance
- Offsite
- Insurance and bonding
- Commercial General Liability Insurance, Automobile Liability Insurance, and Professional Errors and Omissions Liability Insurance
- Funding
- Alberta Northern and Regional Economic Development (NRED) Program
How proposals are evaluated
| Relevant Experience & Expertise of Agency | |
| Relevant Experience & Qualifications of Dedicated Staff | |
| Proposed Approach and Budget Allocation |
Scope of work
- Execution, optimization, and reporting of a year-long workforce attraction marketing campaign
- Digital and traditional marketing activities
- Media planning and buying
- Performance measurement, optimization, and KPI reporting
Minimum qualifications
- Valid City of Medicine Hat Business License prior to award
- Experience developing and executing workforce attraction, talent attraction, or economic development campaigns
- Experience working with municipalities, economic development agencies, or public sector entities
Documents to include with the bid
- Submission Form (Appendix B)
- Pricing (Appendix C)
- Title Page
- Agency profile and relevant experience
- Summaries of three recently completed projects of similar size and scope
- Three client references
- Letters of reference from past clients
Source and verification
Original sourceCraxy AI summarizes this opportunity from the original listing and available solicitation documents. Confirm submission instructions and amendments with the issuing source before responding.
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