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Advertising and Media Buying Services

CaliforniaCalifornia, USADue Tuesday, October 27, 2026
Client
California
RFP Number
MRB-57727
Posted
10/3/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
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Set-aside
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Contact
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Description

AI Generated

The buyer requires a vendor to provide strategic advertising, creative, media, digital performance marketing, research, analytics, and account management services. The requested scope includes developing audience-centered strategies, creating various media assets, executing paid campaigns, and managing multicultural communications to support an annual fair, live entertainment, venue rentals, and community programs. Only onshore USA organizations are eligible to bid, and the vendor will perform the work offsite. Vendors can submit proposals digitally through email or online for a one-year contract term. All questions regarding this opportunity must be submitted no later than October 12, 2026. The buyer is currently looking for proposals to determine the budget for these services.

Key solicitation details

AI-extracted from Ad_Agency_RFP_Final_Locked_for_Release.pdf. Confirm against the original documents before bidding.

The 32nd District Agricultural Association is soliciting proposals for advertising and media buying services for the OC Fair & Event Center. Services support the annual fair, live entertainment, year-round events, venue rentals, and educational programs. Qualified business entities licensed to do business in California are eligible to bid.

Issued by
32nd District Agricultural Association
Date Issued
FRIDAY, OCTOBER 2, 2026
Questions Due via Email
October 12, 2026
Proposals due
Tuesday, October 27, 11:00 a.m.
How to submit
Electronic via email
Submission details
Proposals must be emailed to [email protected] via wetransfer.com prior to the closing time.
Contract term
January 1, 2027 – December 31, 2028, with three (3) 1-year options to renew.
Estimated value
Annual media budget of approximately $1.2 million
Place of performance
OC Fair & Event Center, 88 Fair Drive, Costa Mesa, California 92626 / Offsite
Insurance and bonding
Commercial general liability, automobile liability (Symbol 1 Any Auto, min $1,000,000 per occurrence), Workers' Compensation, and optional Liquor Liability ($1,000,000 per occurrence). Certificate due 15 days prior to contract start date.

How proposals are evaluated

Financial proposal / cost30 points

Scope of work

  • Strategic advertising, creative, and media services
  • Digital performance marketing and continuous optimization
  • Market, audience, brand, and media-consumption research
  • Brand strategy, campaign concepts, and creative development
  • Video production including broadcast, connected-TV, and online spots
  • Objective-based media planning and media placement
  • Multicultural, multilingual, and accessible communications
  • Account management, staffing, and event-critical support

Minimum qualifications

  • Licensed to do business in California
  • Relevant experience related to services required from the past six years

Documents to include with the bid

  • Cover Letter
  • Technical Proposal
  • Financial Proposal Bid Form
  • Bidder/Contractor Status Form
  • Bidder Declaration GSPD-05-105
  • Darfur Contracting Act Attachment
  • Iran Contracting Act Attachment
  • OSDS Small Business Certification
  • DGS PD 843

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