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Sponsorship and Advertising Sales Services

CaliforniaCalifornia, USADue Friday, October 30, 2026
Client
California
RFP Number
MRB-57789
Posted
10/7/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
—
Set-aside
—
Contact
—

Description

AI Generated

The buyer requires a vendor to provide sponsorship and advertising sales services for a one-year contract term. The selected vendor must identify sponsorable assets, develop tiered sponsorship packages, present tailored proposals, negotiate and finalize agreement terms, compile performance reports, build long-term sponsor relationships, and increase year-over-year cash sponsorship revenue. Eligibility is limited to onshore vendors based in the USA, and the work must be performed onsite. Vendors must submit proposals digitally via email or online, with a requested budget structure of "Looking for Proposal." An optional pre-bid walk-through takes place on October 21, 2026. Interested applicants must submit all questions no later than October 26, 2026.

Key solicitation details

AI-extracted from RFP-Sponsorship-and-Advertising-Final-Release.pdf. Confirm against the original documents before bidding.

The 32nd District Agricultural Association is releasing this Request for Proposals to obtain sponsorship and advertising sales services for the OC Fair & Event Center. Services include identifying sponsorable assets, developing tiered packages, and executing sponsorship contracts. Qualified individual, company, organization, or business entity Bidders are eligible to respond.

Issued by
32nd District Agricultural Association
Date Issued
Tuesday, October 6, 2026
Optional Walk-Through
Wednesday, October 21, 2026, at 10:00 a.m.
Questions Due
Monday, October 26, 2026, 5:00 p.m.
Proposal Deadline
Friday, October 30, 2026, 11:00 a.m.
How to submit
Email via wetransfer.com
Submission details
Proposals must be submitted by email to [email protected] via wetransfer.com prior to the closing time, prepared as one document, clearly marked with Sponsorship and Advertising Sales Services RFP Number SS-12-26.
Contract term
December 1, 2026 through November 30, 2028, with three (3) 1-year options to renew.
Set-aside
5% Small Business Preference available; DVBE incentive included.
Place of performance
OC Fair & Event Center, 88 Fair Drive, Costa Mesa, California 92626
Insurance and bonding
Commercial general liability, automobile liability (Symbol #1 Any Auto), and workers' compensation coverage. Signed original Certificate of Insurance must be furnished 15 days prior to contract start date.

How proposals are evaluated

Organization / Management / Key Staff20 points
Experience25 points
Technical Proposal / Work Plan25 points
Financial Proposal Bid Form30 points

Scope of work

  • Provide input on identifying sponsorable assets including naming rights, signage, event experiences, activations, and offers
  • Develop a sponsorship program creating tiered packages tailored to sponsor needs and ROI metrics
  • Prepare and present customized proposals highlighting audience demographics, brand visibility, and ROI
  • Negotiate partnership terms including benefits, obligations, term, and deliverables
  • Finalize negotiations through agreement execution in required contract format
  • Compile performance reports with metrics, ROI data, and sponsor satisfaction feedback
  • Provide a full-time on-site presence at OCFEC offices a minimum of two days per week
  • Lead execution of client contracts and fulfillment of contract deliverables

Minimum qualifications

  • Licensed to do business in California
  • Sponsorship sales experience within the last five years involving venues or events in excess of 500,000 annual attendees
  • Ability to provide a full-time on-site presence at OCFEC offices
  • Maintain English-speaking representatives authorized to take immediate action

Documents to include with the bid

  • Cover Letter
  • Technical Proposal
  • Financial Proposal Bid Form
  • Bidder/Contractor Status Form
  • Bidder Declaration (GSPD-05-105)
  • Darfur Contracting Act Attachment
  • Iran Contracting Act Verification Form
  • At least three letters of recommendation from sponsors
  • Certificate of Insurance
  • OSDS Small Business Certification (if applicable)

Verify important details

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