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Tourism Advertising and Marketing Services

VirginiaVirginia, USADue Wednesday, November 4, 2026
Client
Virginia
RFP Number
MRB-57942
Posted
10/14/2026
Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
—
Set-aside
—
Contact
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Description

AI Generated

The buyer requires a vendor to provide comprehensive tourism advertising and marketing services. The requested scope includes creative services for ads and promotional efforts, print, digital, broadcast, out-of-home advertising, influencer collaborations, direct mail, collateral distribution, and real-time or timely analytics reporting. Vendors must propose pricing for creative services separately. Only United States organizations are eligible to bid, and all work will be performed offsite. The contract period will be for one year, and the buyer is currently seeking budget proposals.

Key solicitation details

AI-extracted from Advertising_Services_RFP_OT-27-01.pdf. Confirm against the original documents before bidding.

The County of Louisa, Virginia is soliciting sealed proposals to establish a contract or contracts through competitive negotiation with qualified firms to provide advertising and full-service marketing. The County plans to make multiple contract awards to establish a pool of contractors. Offerors must be licensed to perform the specified work and authorized to transact business in Virginia.

Issued by
County of Louisa, Virginia
Questions due
October 20, 2026
Formal clarification sent
October 27, 2026
Proposals due
November 4, 2026 @ 3:30 p.m. local prevailing time
How to submit
Hard copy mail or hand delivery, plus an electronic copy on CD or flash drive, or electronic submission via eVA portal
Submission details
Deliver hard copy to County of Louisa, Finance Department, 2nd Floor, 1 Woolfolk Avenue, Suite 304, Louisa, VA 23093. Submission must include original proposal, redacted copy if applicable, signed Title Page, signed Standard Terms and Conditions, references, certificate of insurance, licenses, and fee proposal. eVA online submissions require 1 electronic document in WORD format or PDF.
Contract term
Initial period from TBD through TBD, renewable for two (2) successive one (1) year terms upon mutual agreement.
Place of performance
County of Louisa, Virginia
Insurance and bonding
Worker's Compensation and Employer's Liability per statutory requirements; Commercial General Liability; Comprehensive Automobile Liability. Policies must endorse County of Louisa, Virginia as additional insureds.

How proposals are evaluated

Firm's experience, qualifications and specific knowledge of the County of Louisa50 points
Project team qualifications and experience10 points
Quality assurance and quality control10 points
Client references10 points
Quality of previous Work10 points
Comparison of proposed rates10 points

Scope of work

  • Print advertising in local placements for in-network visitors and placements in feeder markets
  • Digital advertising including video, banner, social, search engine marketing, and influencer collaboration
  • Broadcast advertising including regional spots
  • Direct mail and collateral distribution program including visitor center promotion
  • Out-of-home advertising placement in feeder markets
  • Creative services for ads or special promotional efforts including native design files and b-roll
  • Real-time or timely analytics on advertising performance

Minimum qualifications

  • Minimum of five (5) years in business
  • Properly licensed to provide the goods/services specified prior to submitting proposal
  • Authorized to transact business in Virginia as required by the State Corporation Commission

Documents to include with the bid

  • Signed original Request for Proposal Title Page
  • Executive Summary/Cover Letter
  • Statement of Qualifications and staff resumes
  • Signed Appendix A County of Louisa, Virginia Standard Terms and Conditions
  • Client references
  • Certificate of insurance naming County of Louisa, Virginia as additional insured
  • Copy of applicable Federal, State, or Local license or SCC ID number
  • Fee Proposal
  • Acknowledgment of issued addenda
  • Redacted copy of proposal if claiming proprietary information

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1 available fileDocuments checked

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