Creative Design and Digital Advertising Services

The California Franchise Tax Board seeks a vendor to develop and execute a California Earned Income Tax Credit advertising campaign. The contractor must provide creative design and digital advertising services, including creative content development, traditional and digital media placements, social media management, Search Engine Marketing, Connected TV, YouTube ads, and Search Engine Optimization. The scope requires prioritized location-based targeting for low-income households, underserved populations, and eligible audiences, alongside a media inclusion plan targeting diverse, ethnic, and community media outlets. Only USA-based organizations licensed to do business in California are eligible to submit proposals. Bidders must satisfy mandatory Disabled Veteran Business Enterprise participation of at least three percent and meet specific general liability, professional liability, motor vehicle, and workers' compensation insurance requirements. Vendors perform work offsite and must submit questions by October 15, 2026. Bidders must submit proposals electronically via email or online to Julia Gutierrez. Budget details are requested via incoming proposals.