Marketing Strategy Services

The buyer requires a vendor to provide marketing strategy services to develop and execute a comprehensive lead generation and digital marketing campaign. The selected vendor must handle campaign strategy and planning, lead generation and conversion, digital marketing and paid media, landing page development, and search engine and AI search optimization. The campaign's goal is to generate qualified prospective-student leads, increase website traffic, and boost engagement with college programs. Only onshore USA vendors are eligible to perform the offsite work. Vendors must submit all questions no later than October 23, 2026. The buyer is seeking proposals for the budget, and the contract term will be for one year.