Strategic Media Planning, Buying, Management, Optimization and Reporting Services
- Client
- Washington
- RFP Number
- MRB-57965
- Posted
- 10/15/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposal
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer requires a vendor to provide strategic media planning, buying, management, optimization, and reporting services. The requested scope includes strategic media planning, audience strategy and targeting, digital media buying and placement, ongoing optimization, measurement, analytics and reporting, and account management and strategic partnership. Eligible vendors must be based onshore within the USA, and the work must be performed onsite. Vendors must submit all questions by October 23, 2026, and may submit their digital responses via email or online, including their proposed budget for a two-year contract term.
Key solicitation details
AI-extracted from RFP Digitial Media Vendor-Oct 2026.pdf. Confirm against the original documents before bidding.
Tacoma Community College is soliciting proposals from qualified firms to serve as its preferred strategic partner for strategic media planning, buying, management, optimization, and reporting services. The selected vendor will execute digital marketing campaigns to boost enrollment across various target audiences over a two-year contract term.
- Issued by
- Tacoma Community College
- Question & answer period ends
- October 23, 2026
- Proposals due
- 2 p.m., November 3, 2026 – Time, Pacific Standard Time or Pacific Daylight Time
- All proposals evaluated
- November 4-6, 2026
- TCC to review and sign signature
- November 23-December 4, 2026
- How to submit
- Electronic via email
- Submission details
- Proposals must be written in English and submitted digitally in electronic PDF format to the RFP Coordinator email address. E-mailed and faxed bids are otherwise noted as not accepted in general header text.
- Contract term
- 24 months, with the right to extend for up to six additional months at the sole discretion of the agency.
- Estimated value
- Up to $300,000 cumulatively over two years
- Place of performance
- Tacoma, Washington / Washington State
- Insurance and bonding
- Commercial General Liability of $1,000,000 per occurrence and 2x aggregate; Business Auto Policy of $1,000,000 per accident; Employers Liability Stop Gap insurance.
How proposals are evaluated
| Technical Proposal - Project Approach/Methodology | 15 points |
| Technical Proposal - Work Plan | 15 points |
| Technical Proposal - Project Schedule | 10 points |
| Technical Proposal - Project Management | 10 points |
| Management Proposal - Contractor Experience | 20 points |
| Management Proposal - Staff Qualifications/Experience | 10 points |
| Cost Proposal | 20 points |
Scope of work
- Strategic media planning
- Audience strategy and targeting using geofencing and other strategies
- Digital media buying and placement
- Ongoing campaign optimization
- Measurement, analytics, and reporting
- Account management and strategic partnership
- Execution of digital marketing campaigns across social media, web, CTV, and audio streaming
Minimum qualifications
- Licensed to do business in the State of Washington or commit to becoming licensed prior to contract execution
- Mandatory 10 years of experience for the President/Owner/CEO
- Mandatory 10 years of experience as a firm in digital media buying and placement
- Higher education experience preferred, especially with a community college
Documents to include with the bid
- Letter of Submittal
- Signed Certifications and Assurances (Exhibit A)
- Technical Proposal
- Management Proposal
- Cost Proposal
- Resumes for named staff
- List of contracts from the last five years
- References from three non-AGENCY clients within the past 5 years
- Proof of Washington State OMWBE certification (optional)
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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