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Strategic Media Planning, Buying, Management, Optimization and Reporting Services

WashingtonWashington, USADue Tuesday, November 3, 2026
Client
Washington
RFP Number
MRB-57965
Posted
10/15/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
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Set-aside
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Contact
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Description

AI Generated

The buyer requires a vendor to provide strategic media planning, buying, management, optimization, and reporting services. The requested scope includes strategic media planning, audience strategy and targeting, digital media buying and placement, ongoing optimization, measurement, analytics and reporting, and account management and strategic partnership. Eligible vendors must be based onshore within the USA, and the work must be performed onsite. Vendors must submit all questions by October 23, 2026, and may submit their digital responses via email or online, including their proposed budget for a two-year contract term.

Key solicitation details

AI-extracted from RFP Digitial Media Vendor-Oct 2026.pdf. Confirm against the original documents before bidding.

Tacoma Community College is soliciting proposals from qualified firms to serve as its preferred strategic partner for strategic media planning, buying, management, optimization, and reporting services. The selected vendor will execute digital marketing campaigns to boost enrollment across various target audiences over a two-year contract term.

Issued by
Tacoma Community College
Question & answer period ends
October 23, 2026
Proposals due
2 p.m., November 3, 2026 – Time, Pacific Standard Time or Pacific Daylight Time
All proposals evaluated
November 4-6, 2026
TCC to review and sign signature
November 23-December 4, 2026
How to submit
Electronic via email
Submission details
Proposals must be written in English and submitted digitally in electronic PDF format to the RFP Coordinator email address. E-mailed and faxed bids are otherwise noted as not accepted in general header text.
Contract term
24 months, with the right to extend for up to six additional months at the sole discretion of the agency.
Estimated value
Up to $300,000 cumulatively over two years
Place of performance
Tacoma, Washington / Washington State
Insurance and bonding
Commercial General Liability of $1,000,000 per occurrence and 2x aggregate; Business Auto Policy of $1,000,000 per accident; Employers Liability Stop Gap insurance.

How proposals are evaluated

Technical Proposal - Project Approach/Methodology15 points
Technical Proposal - Work Plan15 points
Technical Proposal - Project Schedule10 points
Technical Proposal - Project Management10 points
Management Proposal - Contractor Experience20 points
Management Proposal - Staff Qualifications/Experience10 points
Cost Proposal20 points

Scope of work

  • Strategic media planning
  • Audience strategy and targeting using geofencing and other strategies
  • Digital media buying and placement
  • Ongoing campaign optimization
  • Measurement, analytics, and reporting
  • Account management and strategic partnership
  • Execution of digital marketing campaigns across social media, web, CTV, and audio streaming

Minimum qualifications

  • Licensed to do business in the State of Washington or commit to becoming licensed prior to contract execution
  • Mandatory 10 years of experience for the President/Owner/CEO
  • Mandatory 10 years of experience as a firm in digital media buying and placement
  • Higher education experience preferred, especially with a community college

Documents to include with the bid

  • Letter of Submittal
  • Signed Certifications and Assurances (Exhibit A)
  • Technical Proposal
  • Management Proposal
  • Cost Proposal
  • Resumes for named staff
  • List of contracts from the last five years
  • References from three non-AGENCY clients within the past 5 years
  • Proof of Washington State OMWBE certification (optional)

Verify important details

Document check

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