United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices

Federal · Department of CommerceDue Friday, November 6, 2026

Client: Department of Commerce
RFP Number: MRB-57973
Posted: 10/15/2026
Category: Marketing and Branding
Budget: Looking for Proposals
NAICS: 541820
Set-aside: —
Contact: Joy Pitts
Email: Joy.Pitts@uspto.gov

Description

AI Generated

The United States Patent and Trademark Office requires a vendor to develop and execute a public awareness campaign strategy detailing the dangers of counterfeit pharmaceuticals and medical devices. The scope includes creating a microsite, social media campaigns, public service announcements, and creative deliverables, as well as managing media relations and pitching key influencers. Only onshore USA organizations are eligible to submit proposals for this offsite work. Applicants must submit all questions no later than October 26, 2026, and the agency is currently seeking proposals for the project's budget.

Key solicitation details

AI-extracted from RFI+USPTO+Public+Campaign+Strategy.pdf. Confirm against the original documents before bidding.

The USPTO is seeking information from qualified small business vendors regarding public relations capabilities to create and execute a nationwide public awareness campaign on the dangers of counterfeit pharmaceuticals and medical devices. The campaign includes media relations, videos, a microsite, and digital media deliverables. Qualified small business contractors determined most likely to meet agency needs will be eligible to participate in a potential future alternative co…

Issued by: United States Patent and Trademark Office (USPTO)
Questions due: October 26, 2026 at 1pm ET
RFI Response Due Date: November 6, 2026 10am ET
How to submit: Electronic via email
Submission details: Submit in searchable PDF format to agency contacts. Concise responses not to exceed 5 pages in total, excluding cover pages and relevant attachments.
Set-aside: Small Business
Place of performance: Offsite at vendor office premises
Funding: Patent and Trademark Office Efficiency Act (PTOEA)

Scope of work

Develop a public awareness campaign strategy
Develop, write, and edit educational materials, blogs, press releases, and public-facing written elements
Develop and distribute public service announcements and campaign materials
Create and execute materials for messaging amplification, including digital marketing/media
Identify and pitch key individuals such as influencers, celebrities, and journalists
House relevant facts, visuals, campaign materials, and data on a microsite identified by OPIA
Work with OPIA staff to determine metrics and distribution for campaign roll-out

Minimum qualifications

USA organization only (Onshore)
Qualified small business contractor
Work performed offsite at vendor office premises

Documents to include with the bid

Capability Statement addressing the 9 requested information questions
Company Information (legal name, CAGE, UEI, primary place of business, business size, GSA schedule contract number)
Primary Contact Information
Relevant Contract or Project Examples

Official SAM.gov notice

Solicitation number: 140-0176
Agency: Department of Commerce
Buying office: US Patent and Trademark Office › Dept of Commerce PTO
Notice type: Sources Sought
Responses due: Nov 6, 2026, 10:00 AM ET
Posted on SAM.gov: Oct 14, 2026
NAICS: 541820 · Public Relations Agencies
Contracting contact: Joy Pitts
Joy.Pitts@uspto.gov
No phone calls
Additional contact: Emalee Gawrelski
Emalee.Gawrelski@uspto.gov
No phone calls

Read the official notice description

THIS IS A PTAG SOURCES SOUGHT REQUEST FOR INFORMATION (RFI) ONLY.

In accordance with the Patent and Trademark Office Efficiency Act (PTOEA), 35 U.S.C. § 2(b)(4)(A), this Sources Sought Notice Request for Information) (RFI) is strictly for market research ONLY. It is for informational and planning purposes and shall NOT be construed as a solicitation or as an obligation or commitment by the Government at this time.

This RFI is being made available under NAICS 541820 - Public Relations Agencies.

This effort is for campaign services to support a nationwide public awareness campaign to highlight the dangers of counterfeit pharmaceuticals and medical devices.

The USPTO is seeking information from qualified vendors regarding capabilities and relevant experience to support potential public relations services to create and execute a nationwide public awareness campaign consisting of media relations, videos, and other creative communications deliverables including a microsite and social media campaign to highlight the dangers of counterfeit pharmaceuticals and medical devices that are falsely represented as products made or distributed by real pharmaceutical and medical device companies.

Submission Instructions:

Questions due: no later than October 26, 2026 at 1pm ET

RFI Response Due Date: November 6, 2026 10am ET

All details are located within the PDF attachment.

Source: SAM.gov contract opportunities data (U.S. federal public data).

Incumbent

No incumbent history found for this requirement. The notice does not cite a current contract, and no earlier award from this buying office matches it.

Market context

Awards in the same category (Public Relations Agencies). This is not this requirement's award history.

Recent similar awards: Department of Commerce, NAICS 541820

Vendor and award	Value	Ends
STAGWELL GOVERNMENT LLC1333BJ26P01110002 · COMMUNICATION SERVICES	$463.8K	Aug 9, 2026
CATMEDIA INC1333ND19FNB730068 · TECHNICAL WRITING AND TRANSLATION SERVICES	$64,735	Feb 13, 2025
CREATIVE MARKETING RESOURCES INC1333BJ23F00220001 · COUNCIL FOR INCLUSIVE INNOVATION (CI2) PUBLIC RELATIONS FIRM CONTRACT	$1.4M	Feb 3, 2025
VISTRA COMMUNICATIONS, LLC1331L524F13520085 · MELTWATER NEWSWIRE SERVICES	$48,600	Jan 18, 2025
PROFESSIONAL AND SCIENTIFIC ASSOCIATES, INC.1331L520F13OS0158 · SUPPORT- MANAGEMENT: LOGISTICS SUPPORT	$37,828	Sep 30, 2022

Top vendors in this category: Department of Commerce, NAICS 541820, since Oct 1, 2024

5 contract awards in this NAICS over the period.

1. STAGWELL GOVERNMENT LLC$463.8K

Source: USAspending.gov federal award data (U.S. federal public data). A contract is called the incumbent only when the notice or its documents cite it by number.

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

2 available filesDocuments checked Oct 15, 2026

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