Media Planning and Buying and Analytics Services

The Rector and Visitors of the University of Virginia, on behalf of its Medical Center, are soliciting proposals for media planning/buying and analytics services. The buyer requires a media partner to manage offline and digital media, lead integrated brand and acquisition media strategies, deliver multi-channel media plans, continuously optimize paid search and acquisition strategies, and provide analytics and reporting. The scope also encompasses consumer research, brand planning, and creative services as needed. Eligible applicants are onshore (USA organizations only), and performance of the work will take place offsite. Proposals must be submitted to Contract Negotiator Melissa Gibson at [email protected] by October 30, 2026. Submissions must include at least three references, a signed proposal, Attachment 1 (Firm Information), a Certificate of Insurance, and any requested contract modifications. The resulting contract or purchase order will carry a five-year term, with an expected award date in the fourth quarter of 2026.