Strategic Media Agency Services

The buyer requires a vendor to provide strategic media agency services to increase brand awareness and participation in statewide homebuyer programs. The selected partner must develop and implement a data-driven, multi-channel marketing campaign running from early March through June across platforms such as connected TV, broadcast and streaming radio, social media, podcasts, and online advertising. The scope includes identifying key audiences, aligning content with current trends, maximizing budget efficiency, and providing performance evaluations to inform future outreach. Eligible vendors must perform the work onshore within the USA and on-site. Applicants must submit their proposals digitally through email or online, and the buyer is looking for proposal budgets. The question deadline is November 4, 2026, and the contract term is one year.