Strategic Communications Services

The New York Racing Association, Inc. needs a firm to provide strategic communications and grassroots coalition management to educate state residents on the economic importance of horse racing and build industry support across New York State. The required scope includes developing adaptable messaging for paid, earned, and digital media, managing grassroots outreach and stakeholder communications, creating proactive earned media opportunities, coordinating paid media campaigns, providing crisis communications counsel, and engaging coalition members in public activities. Only USA-based organizations are eligible to bid, and the selected firm will perform the work offsite. Bidders must submit technical proposals alongside a separately sealed cost proposal using Exhibit C, without including pricing details in technical presentation materials. An evaluation committee will score proposals based on technical capabilities weighted at 75 percent and cost weighted at 25 percent. The resulting agreement term will be six months from execution. All procurement communications and questions must go to Authorized Contact Person Annie Sidoo by October 28, 2026.