Marketing and Advertising Services for New York State County and Local Fairs

The New York State Department of Agriculture and Markets seeks marketing and advertising services to drive attendance and increase entries at county and local fairs in New York. The contractor must research strategic messaging, implement a marketing strategy, survey fairgoers and non-fairgoers, track pre- and post-campaign metrics, and create, produce, and distribute collateral across various print, broadcast, digital, public signage, and mobile media platforms. Work will be performed offsite at the vendor's office premises. Eligibility is limited to onshore, USA-only organizations. Interested vendors must submit all questions by November 10, 2026, and submit full proposals by December 1, 2026. Proposals will be evaluated based on best value, allocating 80% (80 points) to the technical proposal and 20% (20 points) to the cost proposal.