Portfolio Approach Campaign Execution Service

The buyer seeks a vendor to provide a portfolio approach campaign execution service for marketing academic portfolios to build awareness and generate demand for prospective students. The requested scope includes strategic planning, paid media management across specific platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and YouTube), audience and data strategy, creative consultation, and ongoing campaign optimization. Performance of the work will occur offsite under a three-year contract period. Eligibility requires an onshore USA organization only. Bidders must submit all questions no later than August 25, 2026. The buyer accepts digital response submissions via email or online and is looking for proposals regarding the budget. The provided text contains no further details on evaluation criteria.