Occupant Protection Enforcement Paid Media Campaign Services

The buyer seeks a USA-based organization to provide occupant protection enforcement paid media campaign services offsite for a one-year contract period. The buyer requires the selected vendor to develop, implement, and manage a data-driven campaign aimed at increasing awareness, promoting safe seat belt and child restraint usage, and reducing restraint-deficient traffic injuries and fatalities. The vendor must collaborate with agency staff to craft evidence-based messaging, produce accessible media assets across video, audio, digital, and print formats, and execute media planning and placement. Placements must span digital platforms, broadcast TV and radio, outdoor advertising, and social media. The vendor must leverage crash, demographic, and behavioral data to target high-risk areas and specific demographics statewide. Bidders must submit proposals digitally through email or online. The buyer lists no specific budget, key dates, or evaluation criteria beyond seeking proposals.