Marketing and Advertising Services

The buyer needs a vendor to provide marketing and advertising services to develop and implement a comprehensive marketing and branding strategy. The vendor must create distinct campaign tracks for general enrolment, Transfer programs, and Career Education programs to raise awareness and drive prospective student engagement. Requested scope includes producing culturally relevant campaign creative, managing paid digital and social media campaigns, designing email marketing templates, utilizing regional geotargeting, and executing media planning and buying across digital, social, outdoor/transit, print, radio, and streaming channels. Eligibility mandates that the bidder must be an onshore USA organization, and performance of the work will occur offsite. The buyer is looking for proposals regarding the budget. Key dates include a mandatory pre-proposal conference on September 15, 2026, and a deadline to submit all questions by September 16, 2026.