Creative Agency Services for Campaign Management

The buyer seeks a creative agency to provide campaign management services, specifically to develop and implement a communications plan and public awareness campaign for all outdoor users. The scope includes creating a nationally consistent campaign platform based on behavioral insights, designing a complete campaign identity system, and managing the development, production, and delivery of campaign assets. Required deliverables encompass organic, earned, paid, and partner communications, a media planning approach, video and audio-visual content, and multi-partner branding. The campaign aims to increase awareness of outdoor recreation opportunities, promote care for fragile environments, and encourage responsible outdoor enjoyment. Only onshore vendors in Ireland are eligible to apply, and performance of the work will take place offsite. Bidders must submit their proposals digitally via email or online, while the buyer actively looks for proposal budgets. Bidders must submit all questions regarding this opportunity no later than September 15, 2026.