Audience Analysis Services

The government authority in Washington, DC seeks a USA organization to provide onshore, onsite audience analysis services. The buyer requires the vendor to conduct audience research through qualitative and quantitative methods, including at least four online or in-person focus groups, surveys, and message testing. The selected vendor must design a tailored research methodology, develop discussion guides and questionnaires, recruit participants, and coordinate the fieldwork schedule. Additionally, the vendor must supply a secure online platform with audio and video recording capabilities and unidentifiable observation access for Mission personnel. The vendor must execute a five-to-ten-minute mock pre-test session with Mission personnel to verify platform functionality and instrument clarity. Tasks also include managing, analyzing, and reporting research data. The buyer solicits proposals to establish the budget. Vendors must submit all questions by September 11, 2026.