Marketing Focus Group Research Services

The California government authority requires a vendor to provide marketing focus group research services to strengthen its understanding of customer awareness, perceptions, and decision drivers. The buyer will use these insights to shape its marketing, outreach, and customer program strategy. The selected vendor must handle research design and planning, recruitment and outreach across multiple channels starting two months prior to sessions, moderator's discussion guide development, session moderation, analysis and reporting, and project management. Spanish-language groups require a fluent Spanish-speaking moderator or live interpretation. The buyer limits eligibility to US organizations performing work offsite. The buyer provides customer contact data for recruitment, but the vendor must execute a data-sharing non-disclosure agreement before receiving it. Bidders must submit all questions by September 17, 2026. Bidders may submit responses digitally via email or online, and the buyer requests proposals for the budget.