Marketing Support, Customer Acquisition and Intake Direct Services

The buyer seeks a vendor to provide marketing support, customer acquisition, customer intake, and direct services for Mass Save home energy assessments and weatherization in 1-4 unit residential buildings. The vendor must focus on priority populations, including rental properties, moderate-income households, and low-income households. Requested scope items include operating an inbound and outbound call center, field marketing through tabling or door-to-door canvassing, direct mail, digital advertising, public displays, print advertising, community media programming, and radio advertising. The buyer limits eligibility to United States organizations under an onshore requirement. The vendor will perform all work offsite. The buyer lists the budget as looking for proposals and provides no specific key dates or evaluation criteria in the source text.