Tourism Marketing Services
- Client
- La Plata County Board of County Commissioners
- Solicitation No.
- 26-042-1210
- Posted
- 10/20/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedLa Plata County is requesting proposals from qualified USA organizations for offsite tourism marketing services. The requested scope includes strategic planning aligned with Lodging Tax Committee goals, branding and creative services, digital marketing and website management, paid advertising and media buying, public relations, and community engagement. Proposals must be emailed to [email protected] and [email protected] as a single PDF document under 30 pages by November 19, 2026, at 10:00 AM MST. Questions are due by November 12, 2026, close of business. Proposed pricing must remain valid for 75 days following the submittal deadline, and the buyer may negotiate the final scope and budget before executing the contract. Evaluations use a two-part weighted scoring process, consisting of a initial review worth 70% and a required oral presentation worth 30%. Criteria include demonstrated tourism marketing experience, key personnel qualifications, references, past performance, cost effectiveness, and budget clarity. The awarded offeror must execute the Independent Contractor Agreement and submit insurance certificates and a W-9 within ten calendar days of receiving the Notice of Award.
Key solicitation details
AI-extracted from 26-042-1210 - -RFP-Tourism Marketing - Final_w attach.pdf. Confirm against the original documents before bidding.
La Plata County is seeking proposals from qualified contractors for comprehensive tourism marketing services funded by Lodging Tax revenues. The selected contractor will develop and execute a strategic marketing program to attract overnight visitors and strengthen the tourism economy. Qualified offerors meeting RFP requirements and priced within budget are eligible to submit proposals.
- Issued by
- La Plata County Board of County Commissioners
- RFP Let Date
- October 19, 2026
- RFP Publication Dates
- October 21, 2026, and October 23, 2026
- Deadline for Questions
- November 12, 2026, 5:00 pm MST
- Submittal Deadline
- November 19, 2026, 10:00 AM MST
- Evaluation Period
- November 19 - December 4, 2026
- How to submit
- Submission details
- Email to [email protected] and [email protected] with subject line 'Tourism Marketing Services, RFP #26-042-1210'. PDF format preferred as single file, maximum 30 pages. No direct links.
- Contract term
- From date of Agreement execution until December 31, 2029
- Place of performance
- La Plata County, CO / Offsite
- Insurance and bonding
- Workers' compensation coverage for all employees with waiver of subrogation in favor of La Plata County; additional insurance requirements as specified in Exhibit C.
- Funding
- La Plata County voter-approved Lodging Tax revenues
How proposals are evaluated
| Demonstrated tourism marketing experience | Part 1 (70% total) |
| Cost effectiveness and budget clarity | Part 1 (70% total) |
| Qualifications of key personnel | Part 1 (70% total) |
| References and past performance | Part 1 (70% total) |
| Oral Presentations (required) | 30% |
Scope of work
- Develop annual Tourism Marketing Plan aligned with Lodging Tax Committee goals
- Branding and Creative Services including photo, video, digital content, and print materials
- Digital Marketing including website management, SEO, SEM, and social media
- Advertising and Media Buying across digital, print, broadcast, and outdoor channels
- Public Relations and Communications including media outreach, press releases, and media kits
- Community Engagement featuring local tourism businesses and coordinating for World Mountain Bike races
- Monthly and annual performance reporting
Minimum qualifications
- Qualified contractors/Offerors of comprehensive tourism marketing services
- Capable of complying with Colorado Revised Statutes governing Lodging Tax funds
Documents to include with the bid
- Statement of interest summary
- Offeror Information using Business Information Form
- Relevant experience and key personnel resumes
- Detailed description of deliverables
- Itemized cost proposal budget
- At least three (3) valid references
- Statement addressing potential conflicts of interest
- Debarment/suspension certification statement
- Colorado Open Records Act Notice Acknowledgment and Indemnification Form
- Local or Regional Preference Certification Statement (optional)
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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