Marketing, Online-Offline Media and Content Creative Services

Seneca is soliciting proposals for marketing, online-offline media, and content creative services. The selected vendor will deliver brand, online media, offline media, and in-house creative services to support Seneca's enrolment and strategic goals. Scope includes collaborating on campaign strategy, media plan execution, and creative asset development. The vendor must also provide ongoing market intelligence, competitive analysis, audience insights, and manage Seneca's annual brand health survey offsite. Eligibility is restricted to Canadian organizations. Proponents must submit proposals digitally via the Bonfire bid portal, including a signed Appendix G Form of Offer Submission Form in PDF format and an Appendix F Pricing Submission Form in Excel format in Canadian dollars. The deadline for enquiries is October 29, 2026, at 3:00 PM EST, and proposal submissions are due November 17, 2026, at 2:00 PM EST. The initial agreement term is two years, with options to extend for three additional one-year periods.