Destination Intelligence Strategy and Framework Service

The buyer requires a destination intelligence strategy and framework service. The vendor will support tourism businesses, increase visitation, and provide strategic leadership to enhance the local visitor economy. Services include website and social media analytics, email marketing, event attendance tracking, media relations, digital advertising, partner reporting, and enhancing existing key performance indicators (KPIs). The vendor will develop a practical, scalable framework for collecting, managing, analyzing, and reporting tourism data, and a five-year implementation roadmap. The work will be performed offsite. Eligibility is restricted to Canadian organizations. The buyer is seeking proposals and has not stated a budget.