Marketing Agency Services

The buyer requires marketing agency services to support tourism destination marketing initiatives under the Fredericton Capital Region tourism brand. The scope includes strategic marketing, creative development, media planning and buying, campaign execution, optimization, and performance reporting. The agency will identify opportunities to improve campaign performance, audience engagement, brand awareness, visitation, and return on marketing investment. Services must support bilingual communications and be suitable for various applications. The contract period is five years. Eligibility is restricted to Canadian organizations. All questions must be submitted by September 02, 2026. The buyer is seeking proposals.