Marketing Agencies Service

The college requires a full-service marketing agency to serve as its strategic higher education marketing agency of record. The buyer seeks comprehensive marketing agency services that may encompass institutional brand strategy and research, enrollment marketing strategy, and integrated digital and traditional media planning and placement. Additional potential scope includes creative development and production, marketing analytics and attribution, performance reporting, campaign optimization, CRM and enrollment-technology consultation, and ongoing strategic consultation. Only onshore United States organizations qualify for this opportunity. The contractor will perform all work offsite. The buyer is looking for proposals to establish the budget, and the main RFP document is not available on the website. The provided text omits evaluation criteria and key dates.