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This RFP has expired (deadline Oct 13, 2026). Submissions are no longer accepted. The listing stays here for reference for a few weeks. Browse live RFPs or see open Professional Services RFPs.

Strategic Communications, Public Relations and Career Pathway Development Services

Newark, DelawareDelaware, USADue Tuesday, October 13, 2026
Client
Newark, Delaware
RFP Number
MRB-56917
Posted
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Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
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Set-aside
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Contact
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Description

AI Generated

The buyer seeks a vendor to provide strategic communications, public relations, and career pathway development services. The requested scope includes developing and maintaining an annual communications plan, advising District leadership, drafting news releases, managing media relationships, and preparing spokespeople. Additionally, the vendor must maintain a crisis-communications protocol with severity tiers, offer holding statements, and provide on-call rapid response. Scope requirements also encompass creating culturally responsive, translated materials, with Spanish prioritized alongside support for Chinese Immersion families, and supporting social media strategy. Only onshore USA organizations are eligible for this opportunity. The vendor will perform all work offsite. The buyer requires vendors to submit proposals to establish the budget. Vendors must submit all questions no later than September 15, 2026.

Key solicitation details

AI-extracted from CHR26019-PTHWY_DVMT_rfp.pdf. Confirm against the original documents before bidding.

Christina School District is seeking proposals from qualified firms to provide two integrated lines of service. Component A covers comprehensive strategic communications, public relations, and related services. Component B covers the design and delivery of authentic career-pathway training in communications and media production for students and professional development for staff. A single prime vendor capable of providing both components in an integrated way is desired.

Issued by
Christina School District
Public Notice
September 1, 2026
Written Questions Due No Later
September 15, 2026 by 12 noon (EST)
Written Answers Due/Posted to Website
September 29, 2026
Proposals Due
October 13, 2026 by 2:00 pm (EST)
Contract Award (estimated timeframe)
December 1, 2026
How to submit
Sealed physical submission containing paper copy and electronic copy on USB Flash Drive
Submission details
Submitted in a sealed envelope clearly displaying contract number CHR26019 PTHWY_DVMT and vendor name. Must contain one (1) paper copy marked Master Copy with original signatures and one (1) electronic copy on USB Flash Drive containing Appendix A, mailed to Christina School District, 1899 S. College Avenue, Newark, DE 19702.
Contract term
Three (3) years beginning December 1, 2026, with two (2) optional one (1) year renewals.
Place of performance
Christina School District (Offsite / Newark, DE / Wilmington, DE)
Insurance and bonding
Worker's Compensation and Employer's Liability Insurance in accordance with applicable law, and Automotive Liability Insurance covering all automotive units used in the work.

How proposals are evaluated

Firm experience, qualifications, capacity (Component A and Component B)20%
Understanding of the District and proposed approach/methodology20%
Career pathway and training capability, curriculum and instructional design20%
Cost (retainer for Components A and B, plus rate card)15%
Account team and key personnel (both components)10%
Public-sector / K-12 / Delaware experience10%
References and past performances5%

Scope of work

  • Develop and maintain an annual strategic communications plan with measurable goals
  • Provide ongoing counsel to the Superintendent, Board, and District leadership
  • Draft and distribute news releases, statements, and media advisories, and maintain media relationships
  • Maintain a written crisis-communications protocol and provide on-call rapid response
  • Produce culturally responsive, translated engagement materials in Spanish and other languages
  • Support social media strategy, content, and community management guidance
  • Design and deliver career-pathway training in communications and media production for District students
  • Deliver professional development in communications skills for District staff

Minimum qualifications

  • Proof of a State of Delaware business license or initiate application prior to award execution
  • Proof of required insurance prior to the start of the contract period
  • Evidence that personnel assigned to Component B working with students meet Delaware background-check and clearance requirements

Documents to include with the bid

  • Cover Letter
  • Detailed description of services and response to Scope of Work
  • Attachment 2 - Non-Collusion Statement (signed and notarized)
  • Attachment 3 - Exception Form
  • Attachment 4 - Profile and Capabilities Form
  • Attachment 5 - Confidentiality Form
  • Attachment 6 - Business References
  • Attachment 7 - Subcontractor Information Form (if applicable)
  • Attachment 10 - OSD Application (optional)
  • Appendix A - Pricing Form(s)

Verify important details

Document check

Confirm submission instructions and amendments with the issuing agency before responding.

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