Lottery Marketing and Advertising Services

The State of North Dakota, Lottery Division is seeking marketing and advertising services. The agency aims to enhance public awareness, confidence, and support for the Lottery while protecting its brand and reputation. The project covers developing and executing marketing initiatives, promoting Lottery products responsibly, and strategically allocating resources to maximize consumer engagement. The scope of work includes creative planning and production, developing marketing and advertising strategies, media placement, social media strategies, and public relations. The agency requires strategies to attract and engage new players, particularly adults aged 18 to 34. Bidders must demonstrate a commitment to excellence, maintain a physical presence within North Dakota, and develop a comprehensive understanding of the Lottery's product portfolio. Eligibility rules require bidders to be a USA onshore organization. The performance of the work will be offsite, meaning the vendor will carry out the work on their own premises. The agency is looking for proposals and has provided budget signals. The total available budget for media placement is $75,000, with a commission of 15% and 2 hours of labor at an hourly rate of $50. There is also an additional $15,000 available for other direct costs like printing and supplies, with a 10% mark-up/overhead. The total net dollars available for the project is $83,900. Key dates include the RFP issuance date of July 2, 2026, and all questions must be submitted no later than July 9, 2026.