Holiday Season Marketing Plan and Campaign Services

The buyer seeks a vendor to provide a comprehensive holiday season marketing plan and campaign services to increase downtown visitation, foot traffic, local spending, and holiday activity participation. The vendor must create a practical strategy, an original campaign concept, and a visual direction that complements downtown holiday decorations. Scope requirements include developing a week-by-week activation calendar, a storytelling framework, media and promotion recommendations, graphic design, copywriting, photography, short-form video, translation, production-ready files, website or landing-page support, public relations, and paid media planning, placement, optimization, and reconciliation. Eligible bidders must be USA organizations performing the work offsite. Vendors may submit responses digitally via email or online, and the buyer requests proposal-based pricing. The buyer set the deadline for all questions as no later than September 8, 2026.